art user

About Us


About Us

Sally is a passionate and engaging leadership and executive coach who works with ambitious individuals and teams who are ready for change but don't necessarily know how to focus their ideas and energy into action.  Kirstie has spent two decades promoting the enjoyment of contemporary art and encouraging more philanthropic engagement in Scotland’s thriving visual culture.  She regularly convenes conversations - everything from public talks to policy discussions - about the value of art and museum collections.

Their relationship has had many permutations, but as friends, expectant mothers, coach and coached, Trustee and Director, they have revelled in the power of conversation to shape perception.  Art User was born of a desire to share this exploration with others. They have been excited to work with Fogbank Projects on the design.

Sally is an ICF professionally certified coach, and creates and delivers leadership training programs and coaching for organisations across the tech, FMCG, professional services, recruitment and non-profit sectors.  Her love of the arts began working at the V&A, after which she went on to a range of senior roles at Tesco, Microsoft, and eventually Diageo, where she was Head of Corporate Relations Africa, and later Head of Public Affairs for Western Europe. 

Kirstie is renowned in the UK art sector for her ‘unique expertise, commitment and vision’ in promoting the work of museums and arts organisations.  She taught for many years at Edinburgh College of Art, where she was awarded a doctorate for her thesis, Spectres of Minimalism, in 2010.  Alongside the creation of public talks series, conferences, professional development programmes and policy discussions across the sector, she established Outset Scotland in 2013 (Outset was first established in London in 2003) and now plays a key role in Outset’s pioneering global network. Outset’s imaginative approach to working with patrons and partners generates substantial support for the eco-systems of art production around the world.